“Marshall McLuhan’s theory that “the medium is the message” famously describes how media are not neutral. Rather, a medium’s nature has a deep impact on the very content of its messages. One misunderstood aspect of the theory is that it applies to all technology, not just media: any “message” (in the broadest sense of the term) ends up changing so it fits better the system surrounding it. One example is how researchers re-engineered tomatoes so they fit mechanical harvesters better…”
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