Skip to content

Software, the Tough Tomato Principle, and the Great Weirdening of the World

“Marshall McLuhan’s theory that “the medium is the message” famously describes how media are not neutral. Rather, a medium’s nature has a deep impact on the very content of its messages. One misunderstood aspect of the theory is that it applies to all technology, not just media: any “message” (in the broadest sense of the term) ends up changing so it fits better the system surrounding it. One example is how researchers re-engineered tomatoes so they fit mechanical harvesters better…”

Source: | Read full article