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How to Optimize App Onboarding to Maximize Customer Conversions

“There are currently 2.8 million apps available for download on Google’s Play Store and another 2.2 million on Apple’s App Store. Despite these numbers, research shows that nearly 85% of all smartphone usage is allocated to 5 apps or fewer; and almost 4 out 5 users never use an app again 72 hours after first installing it. It’s true. Mobile app creation is clearly an extremely competitive market. If you’re a startup founder hoping to design the next big app then you must retain your customers after they first experience your product. In this article, I’ll discuss 6 app onboarding best practices to promote effective customer conversion and boost retention…”

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