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A content-first approach to product onboarding

“Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals. That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think. The hardest part of all is figuring out where to start.”

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